Before doing the package we do the thorough market research of the product, its requirements and its targeted audience. Package is the last message to the customers and our last chance to convince them so we add crisp yet clear information to the designs. While designing we keep in mind the shell impact that it is going to impart so we use apt color, shape, size, materials, photography, etc to make packaging consistent to the product inside.
As our ultimate goal is to impress our customers we put in all our efforts to make the packaging in a way so that the product fits in beautifully and the design lures maximum customers it can.